About the project

We provided consultancy for BBH during the build for the myspace fan video work, liasing with the New York Agency, BBH London and myspace london. The project was delivered on time and was a fantastic success.

BBH said:

With the Myspace Fan Videos, the magic isn’t in the tech. It’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but it’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.

Tech magic is out. Loveable magic is in.